Sustainability & Concept Store
Pursuing a better quality of life involves improvements in many areas. The way we consume clothing, food and leisure can have positive or negative impacts on the community, even if they are not noticeable in the short term.
We created a business model in which profit is the result of purposeful work, where each employee finds their place in the organization according to their gifts and talents.
At the Dona Mecho restaurant we do not use plastics or straws. All of our seafood is bought directly from local fishermen and shellfish gatherers.
Our pools are treated with a special copper and silver ionization system — the same treatment used by NASA on crewed space missions since the APOLLO program. Today, ionization is a natural and healthy alternative for those who care about well-being.
You are the result of our search for a better world.
Thank you for choosing Pura Vida!
Located in a region with a remarkable artistic diversity, Pura Vida Hotel has become a catalyst and promoter of local culture, hosting a collaborative store on its premises that brings together works by local and indigenous artisans. This initiative not only raises environmental awareness but also prioritizes recyclable materials, including in product packaging.
The collaborative store is the result of a partnership started in 2018 with the ViraMar project. Today the store is curated by two regional brands: Patú and SAUSWIM.
At the hotel, partners have a space to display their products. As for revenue, most of the profit goes to the entrepreneurs, with an average of 20% set aside for the store's upkeep.
Highlights include crochet pieces, woodcraft, indigenous work and clothing that celebrates northeastern Brazilian roots, such as the Patú brand, which revives the heritage of the sertão people in its pieces, and SAU SWIM — both featured on Nordestesse, a platform that amplifies and supports northeastern entrepreneurs by reviving the region's traditions, knowledge and raw materials.
We created a business model in which profit is the result of purposeful work, where each employee finds their place in the organization according to their gifts and talents.
At the Dona Mecho restaurant we do not use plastics or straws. All of our seafood is bought directly from local fishermen and shellfish gatherers.
Our pools are treated with a special copper and silver ionization system — the same treatment used by NASA on crewed space missions since the APOLLO program. Today, ionization is a natural and healthy alternative for those who care about well-being.
You are the result of our search for a better world.
Thank you for choosing Pura Vida!
Located in a region with a remarkable artistic diversity, Pura Vida Hotel has become a catalyst and promoter of local culture, hosting a collaborative store on its premises that brings together works by local and indigenous artisans. This initiative not only raises environmental awareness but also prioritizes recyclable materials, including in product packaging.
The collaborative store is the result of a partnership started in 2018 with the ViraMar project. Today the store is curated by two regional brands: Patú and SAUSWIM.
At the hotel, partners have a space to display their products. As for revenue, most of the profit goes to the entrepreneurs, with an average of 20% set aside for the store's upkeep.
Highlights include crochet pieces, woodcraft, indigenous work and clothing that celebrates northeastern Brazilian roots, such as the Patú brand, which revives the heritage of the sertão people in its pieces, and SAU SWIM — both featured on Nordestesse, a platform that amplifies and supports northeastern entrepreneurs by reviving the region's traditions, knowledge and raw materials.
